Answers to common questions
Everything you need to know about how Market Pilot works, where the data comes from, and why traceability matters.
Market Pilot is an AI-powered market research tool that builds respondent panels from real social media data. Instead of relying on traditional surveys or AI-generated responses, it extracts real consumer voices from public platforms like REDnote, Reddit, TikTok, and 20+ other sources, then uses AI to simulate how those respondents would answer your research questions — with every conclusion traceable to original evidence.
Market Pilot collects publicly available social media data from 20+ platforms including REDnote, Reddit, TikTok, YouTube, Instagram, X, WeChat, Discord, Telegram, Bilibili, Zhihu, Quora, LinkedIn, and others. We only use public content — never private messages, closed groups, or paywalled data.
Market Pilot uses a discipline we call "NA" (Not Available). When there is not enough evidence to support a conclusion, the system marks it as NA rather than inventing an answer. Every claim in a research report must be traceable back to a real social media post or a respondent profile grounded in actual data. This is the opposite of how most AI research tools work — they always try to answer, even when they should not.
Traceability means you can click from any sentence in a Market Pilot report and see the original evidence chain: report claim → aggregated attitude → respondent profile → source social media evidence. Each step is linked, so you can verify where every insight came from. The system also masks personal identifiers (phone numbers, handles, etc.) to protect privacy while preserving auditability.
A typical research run includes 200+ respondent agents, each built from real social media profiles. The exact number depends on the scope of the research question and the available public data. We can scale up or down based on the granularity you need.
We cover 20+ platforms: REDnote, Reddit, TikTok, YouTube, Instagram, X (Twitter), WeChat, Discord, Telegram, Bilibili, Sina Weibo, Zhihu, Quora, LinkedIn, Facebook, WhatsApp, Snapchat, Pinterest, Threads, Lemon8, Tumblr, and more. Coverage depends on the research question — Market Pilot follows the question to the right sources.
Traditional market research relies on surveys, focus groups, and panel providers — methods that are slow, expensive, and suffer from declining response rates. Market Pilot uses real social data that already exists, eliminating recruitment costs, survey fatigue, and the weeks-long wait for results. A research run that traditionally takes 4-6 weeks can be completed in hours.
Most AI research tools generate answers from their training data — essentially making educated guesses. Market Pilot builds respondent panels from real social media evidence. The key difference: we can say "not enough data" (NA) where others would confidently hallucinate. Our reports include evidence links, confidence scores, and audit trails that let you verify every finding.
Market Pilot handles brand perception analysis, product feedback, purchase intent, pricing sensitivity, campaign effectiveness, competitive analysis, and more. The system includes a scope gate that validates whether your question can be answered with the available data, and a capability gate that checks whether the evidence sample is strong enough.
Yes. All source data is publicly available social media content. We do not access private accounts, messages, or groups. In reports, personal identifiers like phone numbers and usernames are masked. We follow strict data governance: user-facing reports are privacy-safe while internal evidence links remain traceable within the system.
Most research runs complete within minutes to hours, depending on the scope and complexity of the question. Compare this to traditional research methods that can take weeks or months from survey design to final report.
Market Pilot is currently in early access. We offer free research runs during this phase. Future pricing will be announced — check the website or contact us at contact@renlab.ai for the latest information.
Market Pilot is industry-agnostic. We have seen successful use cases in consumer goods, automotive, technology, beauty, food and beverage, retail, finance, and healthcare. Any industry where consumers discuss products and brands on social media can benefit from Market Pilot.
Yes. Market Pilot's evidence-traceable methodology makes it suitable for academic research where source verification and methodological transparency are important. Each report includes confidence scores, respondent profiles, and evidence chains that can be cited in academic work.
Accuracy varies by research task, target population, available evidence, and evaluation method. Market Pilot grounds simulated responses in real public social data and exposes the supporting evidence chain, which improves traceability compared with prompt-only generation but does not guarantee agreement with human respondents. For important decisions, use the results for hypothesis generation and validate key findings with human research.
No. Market Pilot is designed for business users. You type a research question in plain language — for example, "What do REDnote users really think about Tesla?" — and the system handles everything from data collection to report generation. No SQL, no coding, no survey design required.
Market Pilot processes and analyzes social media content in multiple languages, with strongest coverage in English and Chinese (Simplified). Reports can be generated in English. Support for additional languages is in development.
Visit the homepage, type a research question into the input box, and press Research. You will need to create a free account to view full research results. For enterprise inquiries, contact us at contact@renlab.ai.